FitBit press trip to Morocco
Could there be a better setting or fitter group of people to host, lead and inspire wellness on behalf of FitBit? Probably not. I was lucky enough to be invited to work with FitBit last week in Morocco as their in-house nutritionist at the ‘house of fit’. This has to have been one of the best press trips I have worked on in ages. Having done a few press trips in Morocco, the weather was as expected and steaming hot but the beautiful Villa Palmeraie 32 offered plenty of respite with beautiful grounds offering shade under palm trees and no more than three gorgeous pools.
The team at Fleishman Hillard Fishburn included Claire, Hannah, Harriet and Peach, and boy did they do FitBit proud with a week full of fitness, fun, great food and access to some of the best fitness and wellness experts the UK has to offer. Aside from myself we were joined by FitBit ambassador James Stirling (trainer) who provided a wealth of experience knowledge and inspiration.
We were also joined by a number of influential health journalists, bloggers, influencers and trainers on the trip including Alex Crockford (trainer), Lucy Gornall (Now Magazine), Farzana Ali (Fabulous magazine), Patrick McAleenan (freelance journalist), Twice The Health (fitness bloggers), Edward Lane (Men’s Health), Oli Proudlock (fashion, fitness and lifestyle influencer) and Natalie Glaze (lifestyle blogger), Becky James (Olympic sprint cyclist) and Max Willcocks (ultra marathon runner).
The activities included sunrise and sunset yoga at the unreal Palais Namaskar, Hiit training sessions with James (my hamstrings have still not quite recovered!), trekking up the Atlas mountains, visits to the souk and suppers out at some of the coolest restaurants Marrakech has to offer including Bô Zin.
I really enjoyed cooking up a treat for the guys one evening! The focus of the trip was heart health and the new FitBit HR allowed us all to keep a track of our heart rate across the day. So, our candle lit supper was all about maintaining good heart health.
The menu included:
Grilled salmon (omega 3)
Quinoa, black and brown rice salad with orange, rocket and pistachio nuts (high fibre, magnesium, monounsaturated fats)
Chickpea, cucumber and soya yoghurt salad (high fibre, soy-isofavones, prebiotics, potassium)
Baked aubergine with moroccan tomato sauce and sumac yoghurt (high fibre, B vits)
Green beans, fresh peas and courgette with nigella and mustard seeds (potassium and fibre)
Great trip, great people, great product. Nothing more to say but awesome!